Market Development Representative
Updated: March 09, 2024 11:03 PM GMT
BevCo
KatlehongX3 Market Development Representative – Informal Trade (Fixed Term Contract)
Commercial
Job Purpose
Based in a defined geography the primary purpose is to directly develop spaza's, mini-supermarkets and tuckshops on behalf of BevCo – must have intimate knowledge of the geography the informal retail dynamics and outlets matched to BevCo's strategic growth objectives for the area.
Key Accountabilities and Outputs
Customer Management Objectives
• To be actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) = actively 'seed' BevCo's portfolio into a defined area and large channel of informal retailers
• To build and retain an active base of informal retail clients and to constantly service that base weekly/monthly
• To facilitate informal retailers to direct BevCo purchases from the local wholesalers, bulk breakers, and/or distributor
• To ensure company assets (refrigeration; signage) are managed per BevCo governance... More Detail
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