Digital Marketing Analyst

Updated: March 20, 2024 07:28 PM GMT

Full-time Job in Bogor, West Java

Tiara Hana

Bogor, Kp. Parung Jambu, Bogor City, West Java

We are seeking a meticulous and analytical Digital Marketing Analyst to join our team, specializing in lead quality analysis. In this role, you will be responsible for evaluating the quality of incoming leads generated from advertising campaigns. The ideal candidate will possess exceptional attention to detail, strong analytical skills, and a deep understanding of sales flow and digital marketing strategies.

Responsibilities:
• Analyze incoming leads generated from digital advertising campaigns to assess their quality and alignment with target audience criteria.
• Develop and implement lead scoring methodologies to prioritize leads based on their likelihood to convert into customers.
• Collaborate with the marketing team to optimize advertising strategies and targeting parameters to improve lead quality.
• Conduct regular audits of lead data to ensure accuracy and completeness, identifying any discrepancies or anomalies.
• Generate reports and insights on lead quality metrics... More Detail