Head of Marketing

Updated: March 29, 2024 06:23 AM GMT

Britam

Nairobi

Job Purpose

The Head of Marketing will be responsible for oversight of marketing and communications strategies. Plan, coordinate and oversee implementation of marketing activities and campaigns, communicating the marketing plans and setting short-term and long-term department goals. The role will work in collaboration with segment leaders to deliver business growth that leads to higher profitability and competitiveness.

Key Responsibilities
• Develop marketing strategies and annual marketing plan to reach new customers and grow the business; Ensure appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing strategy.
• Craft ideas, plans and execute campaigns in conjunction with creative agency for all marketing: digital, advertising, promotional communications and creative that amplify brand and business objectives.
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department.
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