Senior Marketing Officer

Updated: April 16, 2024 04:48 AM GMT

Kerchanshe Group

Addis Ababa

Job Purpose

The Senior Marketing Officer plays a crucial role in executing marketing campaigns and monitoring marketing programs across various channels. By ensuring strategic alignment with the group's goals, this position drives the development of marketing campaigns to meet organizational objectives effectively.

 Works with brand specialist in managing brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights.

 Works closely with the digital marketing expert in identifying highlights digital messaging opportunities and enhancements.

 Obtains price estimates from vendors and works with vendors for the production and design of marketing materials.

 Measures and tests the effectiveness of the material produced and continually improve it based on the results of the data that is gathered and analyzed.

 Manages Effectively all e-Commerce related online marketing tactics such as... More Detail