Digital Marketing Specialist

Updated: May 06, 2024 06:00 PM GMT

Easy Recruitz

Patna, Bihar

Job description for PPC:

Key Responsibilities:

- Assist in the creation and setup of PPC campaigns on platforms like Google Ads, Bing Ads,

Facebook/Instagram Ads, LinkedIn Ads, and ad platforms.

- Conduct keyword research to identify relevant and high-performing keywords for client campaigns.

- Create and optimize ad copy and ad creative to maximize click-through rates and conversion rates.

- Monitor and analyze campaign performance data, including click-through rates, conversion rates,

and return on ad spend (ROAS).

- Assist in developing and implementing strategies to improve campaign performance and achieve

client objectives.

- Collaborate with cross-functional teams to ensure campaign alignment with overall marketing

goals.

- Stay updated on industry trends and best practices in PPC advertising.

- Create and optimize landing pages that align with campaign objectives, ensuring a seamless user

experience and high conversion rates.

- Prepare and present regular... More Detail