DGA

Updated: May 09, 2024 08:29 PM GMT

Randstad India

Karimnagar, Telangana

DGA - KRA Note

DGA – Demand Generation Associate

Department: Influencer Marketing - GTM

Reporting Structure
• Functional reporting to ASM/BDM
• Administrative reporting to HO Marketing

DGA Key Contractors
• Minimum 5 to 10 KNPL multi brand dealers to map per DGA
• Total minimum 80 Contractors to be handled by DGA of these dealers only
• Once Painters of particular dealers are established then another dealer to be replaced by existing and same process to be followed up
• Contractor needs to be retail contractor only

Products Eligible – All Emulsions only ( 60% premium + 40 Non Premium Products)

Role & Responsibilities
• Generate secondary sales per month as per assigned target from the assigned set of contractor’s in territory
• Daily Visits to new sites provided by Painters/Contractors/dealers/self to pitch Nerolac products
• Walk in Sites to be registered and assign to Painters/contractors
• To handle minimum 80 Painter/Contractors from his Market
• Make Painters/Contractors... More Detail