Digital Platform Manager

Proximety

Kozhikode, Kerala

As the Platform Manager for HiLITE MALL's mobile application, you will be responsible for overseeing all aspects of the app, from content management to user experience optimization. Working closely with cross-functional teams, you will ensure that the app reflects our brand identity, drives engagement, and contributes to overall business objectives.

Key Responsibilities:
• Content Strategy and Curation: Develop a comprehensive content strategy to attract and retain app users, curating a mix of promotions, events, offers, news, and other relevant information.
• Content Creation and Design: Collaborate with the marketing and design teams to create visually appealing banners, posters, graphics, and persuasive copy that aligns with our brand voice and message.
• User Experience Optimization: Continuously optimize the app's user experience to enhance engagement and drive conversions, leveraging data and user feedback to inform decisions.
• Technical Oversight: Work closely with the... More Detail

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