CRM Manager

Updated: May 15, 2024 10:23 AM GMT

Confidential

Valencia

CRM Manager is responsible for defining the CRM vision of the Company to maximise lead generation at every stage of the customer lifecycle.

In his or her day-to-day:
• Defines the data model and the CRM structure based on the company's objectives, customer profiles and customer lifecycle.
• Ensures the correct capture of relevant information at each stage of the customer lifecycle, modelling the data for its integration and subsequent activation.
• Responsible for ensuring that the company's stack (Martech & Adtech) is correctly integrated with the different data capture sources.
• Develops the customer analytics, defining the strategy of segmentation of current customer base (behavioural, attitudinal, demographic)
• Definition and development of lead scoring and grading models for the prioritisation of sales team tasks and the of the sales team's tasks and the personalisation of communications.
• Develops the company's reporting capabilities according to the needs of each business... More Detail