Social Media Manager

Updated: May 16, 2024 05:44 PM GMT

Sanskriti University

Mathura, Uttar Pradesh

Essential Duties & Responsibilities:
• Together with the Director for Web and Digital Strategy and AVP for Enrollment Marketing, contribute to setting paid and organic social media strategy for the university with the primary goal of growing engagement with prospective student audiences and their influencers
• Maintain a bird’s eye view of social media channels and University presence
• Working with the Director, remain current with trends in social media, making recommendations for content strategy on existing channels, and/or creation of presence on new channels
• Strategize a sustainable balance of actionable, shareable, engaging, cutting-edge content per channel that builds and strengthens the university’s audiences
• Create original, authentic, high-quality content for prospective student audiences
• Monitor the university’s social media channels on a daily basis
• Maintain paid social media advertising campaigns
• Lead a student think tank for the development of specific content... More Detail