Marketing Manager

The Abaca Group Inc.

Cebu City, Cebu

Qualifications:
- Bachelor degree in Marketing, business administration or related course
- 3 to 5 years experience in the hospitality or related industry
- Excellent communication skills, knowledge in content marketing, digital marketing, social media marketing, PR, advertising, basic knowledge in Adobe Photoshop.
- Experience in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) a plus.

What you need to do:
- Work closely with the Executive Managers, Department Heads, and staff to develop marketing campaigns and strategies, build brand awareness, discuss and negotiate contracts such as but not limited to advertising, PR, media and etc. - Gather, organize and analyze data pertaining to sales, market behavior, trends and use the same to plan PR, marketing and advertising campaigns.- Aimsto organize marketing campaigns targeted to strengthen the brand and delivers the brand message across all platforms (traditional and digital).

Summary of role requirements:
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