360 MARKETING & COMMUNICATION SPECIALIST - BA LAUNDRY

Electrolux Professional Group

Pordenone, Province of Pordenone

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360 MARKETING & COMMUNICATION SPECIALIST - BA LAUNDRY

ABOUT THE JOB

The 360 Marketing & Communication Specialist for the Global BA Laundry is responsible for driving the preparation and execution of the Commercial Launches across the 360 omni-channel touchpoints and follow up on the activation in the local markets.

ABOUT YOUR TASKS
• Definition of relevant touchpoints and development of assets for CL
• Creation of master content for omnichannel deployment (key messages, TCO, Lifecycle cost approach, proof points)
• Proactive participation to the Product Development team meetings and preparation of CL deliverables
• Preparation of launch material packages, digital and traditional
• Coordination of execution and activation formats (webinars, launch events…)
• Updating and supervision of the relevant tools with launch material
• Activation and follow up of CL packages & programs
• Photo shooting, customer voices and references collection in... More Detail

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