Senior Director, Media Strategy & Planning

WALGREENS

Glen Ellyn, IL

Job DescriptionJob SummaryThe Senior Director of Media Strategy & Planning is responsible for optimizing overall paid media performance to drive traffic and ROI. This role accelerates transformation to maximizing the holistic customer experience – bridging digital and physical environments – delivered through precision/addressable media, powered by Walgreen’s 1st Party Data. Oversees the development of all media plan strategies across business units and core marketing pillars, as well as execution and performance – driving in-market optimization to maximize ROI across all channels. Works to build the organization of the future, bringing AdTech literacy and media audience strategy & development to the forefront of Walgreens Media. Job Responsibilities Orchestrates the end-to-end media strategy, planning & execution process with Walgreens across core marketing pillars (eg: Seasonal, Community, Chronic Conditions, Med D, Market Access) and ensures effective collaboration with the... More Detail

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