Director of Demand Generation Marketing (3839)

ModSquad

Los Baños, Laguna

The Director of Demand Generation Marketing will plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will help us to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise services business. You will own delivery of pipeline through MQL, MQAs, and SQLs goals, and have responsibility for conversion rates into revenue. Reporting to the CRO, you'll have direct reports from leaders of marketing demand generation managers, SDRs, customer expansion, and website development.

What you will do:
• Create and execute multi-channel demand generation strategies that are aligned to persona's/audiences and our sales objectives to support pipeline and revenue goals
• You will have expertise in executing integrated ABX campaigns throughout the customer lifecycle
• Help construct and bring to life marketing programs, and successfully create and roll out highly targeted and... More Detail

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