Brand Manager

Updated: May 20, 2024 03:17 AM GMT

Premier Beverages Limited

St John's

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities
• Formulate the Brand’s marketing objectives and strategies through research (industry, competitive etc.) and analysis to ensure brand development. Ensuring the A+P budgets are effectively managed, liaising with Principals, Advertising Agencies, Media Houses and other relevant parties in the process.
• Ensure all plans are implemented within timelines and within budget.
• Able to initiate and execute marketing and promotional activities in on-& off-trade.
• Able to conduct a product training and meet up with trade customers when needed.
• Willing to work during night and sometimes during weekend for special events.
• Provide the sales organization with presentation materials for retailer presentation using category... More Detail