Multimedia Communications Specialist

Updated: May 20, 2024 10:58 PM GMT

Stellenbosch University

Stellenbosch

Duties/Pligte
• Administering the Faculty website and sub-sites and publishing content to support the marketing campaigns;
• Managing the Faculty's content management system and performing technical website optimisations by modifying HTML or CSS code;
• Monitoring the performance of the marketing campaigns and optimising them over time;
• Using data analytics software tools like Google Analytics to understand how the Faculty's web traffic is being generated, and identifying the best opportunities to advance

business goals like generating brand awareness or increasing conversions;
• Using visual design skills in combination with conversion rate optimisation (CRO) software to improve the performance of landing pages and drive conversions;
• Preparing reports, dashboards, or presentations to demonstrate the results of marketing campaigns;
• Analysing campaign outcomes and showing a positive return-on-investment from digital channels;
• Meeting specific KPI targets, such as total... More Detail