Asst. Manager/Manager-Market Development-Ballari/Kolar(Karnataka)

Updated: May 22, 2024 11:18 AM GMT

Insecticides (India) Limited

Kolar, Karnataka

About The Role

The role holder is responsible for driving marketing activities for existing products and new products, in coordination with the Field sales and HO Marketing in the assigned zone so that IIL products are established as a preferred brand in the operating markets. The role holder is also responsible for market mapping for new geographies and pipeline products, resolution of marketing related queries and product training for field staff.

Role & Responsibilities
• Provide inputs to the Marketing/ Sales Leads for preparation of zonal marketing plans (existing and new products, roll out timelines, marketing expenditure, desired benefits).
• Develop marketing plan for new geographies (for example, target farmer groups, roll out of promotion initiatives).
• Conduct potential mapping for the pipeline product for three to five years (for example, development, testing, launch, growth, maturity).
• Develop innovative ideas for increased marketing and field effectiveness (for... More Detail