Media Buyer

Updated: May 22, 2024 06:35 PM GMT

Vendeur Afrique

Nairobi

Salary: 80,000KES

1. Media Planning and Strategy:

• Develop and implement media plans that align with client objectives and overall advertising strategy.

• Identify target audiences and recommend optimal media channels for campaign success.

• Define, measure and evaluate relevant media KPIs

2. Media Buying and Negotiation:

• Execute media buys across digital and traditional channels, negotiating favorable terms and maximizing budget efficiency.

• Build and maintain relationships with media vendors to secure the best rates and placements.

3. Campaign Optimization:

• Monitor and analyze campaign performance, making data-driven recommendations for optimization.

• Implement A/B testing strategies to refine targeting, creative, and other campaign elements.

4. Budget Management:

• Manage media budgets effectively, ensuring optimal allocation and ROI.

• Provide regular budget updates and forecasts to clients and internal stakeholders.

5. Reporting and Analysis:

• Generate... More Detail