Specialist: CVM Acquisitions

Updated: March 07, 2024 11:55 AM GMT

Full-time Job in Maseru

Vodafone

Maseru, Lesotho

What You’ll Do

Responsible for driving CVM initiatives from a business perspective, ensuring the effective management of the inflow subscriber base in the various perspectives (for GSM & M-Pesa): Retention, Upsell, Cross Sell, In-Sell.

Key Accountabilities
• Develop and execute Welcome, Educational, Value, Surprise and delight campaigns for inbound and outbound campaigns (Retention, Upsell, Cross Sell, In-Sell)
• Deploy and Optimize campaigns according to the available channels: SMS, USSD, App, Portal, CRM, IVR, and others
• Ensure optimal targeting of customers through segmentation and predictive analysis (Machine Learning – Neural Networks, Linear regression, etc)
• Define the CVM lifecycle management roadmap
• Administer and/or conduct projects, based on the roadmap defined

Competencies
• Relationship management with internal and external service providers/vendors
• CVM & Analytic background
• Strong SQL Database knowledge
• Experience working in cross functional teams
• Machine... More Detail