Trade Marketing Manager
Updated: May 08, 2024 09:47 PM GMT
Chomthana Co., Ltd.
Lat Lum Kaeo, Lat Lum Kaeo District, Pathum ThaniJob Description
• Developing trade /channel marketing campaigns and promotional strategies based on product category and target channel
• Monitoring end to end product life and managing inventory levels to ensure well balance of driving sales achievement and minimum risk of aging inventory
• Developing or coordinating with brand on pricing strategies to increase sales of a product ensure properly channel's profit margins
• Coordinating with brand and advertising agencies to ensure that all materials and media are properly distributed and placed in the channel
• Develop data analysis report/presentation.
• Lead Below-the-line marketing element mixes on assortment, pricing strategy, distribution and in-store communication.
• Lead field force execution and in-store standard guideline.
Monitoring competition and industry trends to identify opportunities for growth
• Identifying potential new markets for the company's products or services via research, analysis, and meetings with potential... More Detail
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