Director Go-to-Market - BU Football (f/d/m)

adidas

Herzogenaurach

OPTIONAL: In BU Football we open the position for Job Sharing (two employees to share one head count (= 1 FTE), max. 40h/week in total). If you would like to apply as a job sharing couple, please match yourself independently with you job sharing partner and reach out to Vivian Baerthlein to inform her about the job sharing application.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Develop translation of the BU Football vision and strategy into a Go-To-Market (GTM) strategy considering market, account and consumer insights. Landing the BU Football GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Lead the business conversations with markets and accounts.

Key Responsibilities

GTM MERCH / SEGMENTATION
• Develop the translation of market and account opportunities to build short/long-term strategies for specific category areas (e.g., FTW, APP) in partnership with the category GTM lead
• Develop... More Detail

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